THE IMPORTANCE OF STAR RATINGS FOR FMCG BRANDS ON RETAILER WEBSITES
In today’s digital landscape, the influence of online reviews cannot be overstated. In our latest white paper, we explore the significance of star ratings for FMCG brands, and outline strategies to optimise and leverage these ratings to enhance product success.
This report will cover:
The Role of Star Ratings in Consumer Decision-Making
The Impact of Star Ratings on Retailer Relationships
Strategies for Optimising Star Ratings on Core Ranges, and for NPD
“Getting your customers to advocate for you has perhaps never been more important that it is today. Our team help FMCG brands capitalise on the power of customer reviews and ratings to enhance visibility, build consumer trust, and increase sales—ensuring your products stand out and thrive in today’s crowded marketplace."