THE IMPORTANCE OF REVIEW RECENCY: HOW FRESH REVIEWS DRIVE SALES FOR FMCG BRANDS

This report delves into the importance of review recency for FMCG brands, examining how fresh reviews impact buying behaviour, enhance product visibility on grocery websites, and offering practical strategies to keep reviews current and engaging.

This report will cover: 

“Getting your customers to advocate for you has perhaps never been more important that it is today. Our team help FMCG brands capitalise on the power of customer reviews and ratings to enhance visibility, build consumer trust, and increase sales—ensuring your products stand out and thrive in today’s crowded marketplace."

Lorna Davidson
CEO, Brand Allies

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